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Let's say it another way. A URL is not a mark of quality. It's not proof of honesty or approval from the FDA. Sure, people say they know this already, that a lot of the internet isn't true and a lot of it isn't interesting, no matter how angst-ridden and attention-seeking its author. But still we praise the internet for everything, from mobilising global protests to creating the latest trends, while disappearing up its backside and discarding anything outside it as 'out of touch'.